Gillette On Demand

We were tasked with differentiating the Gillette On Demand social from other Gillette product posts. Our solve was a new look/feel with concepts that focus on the customer being in control of the subscription.

To attract a younger audience, we developed a host of 'beardless' characters that are traditionally bearded and tied it back to the product benefits.

CREDITS

Brad Clymer – Art Director, Illustration

Caitlin Condon – Copywriter

Agency – Grey NY