Hunger in America
Share Our Strength and Great Nations Eat asked us to create a non-traditional, disruptive idea to shake consumers out of their passivity and raise awareness about food insecurity in America. So we created Scraped Plate. A faux-service that allows people to send their leftovers to hungry Americans. There's a website, a food truck, and of course an app. But it's all a hoax. Visitors soon learn that while the service is a sham, the problem is very real. The campaign received millions of views sparking conversation and garnering over 20k followers across social media.
CREDITS
Agency – Starcom Mediavest
Brad Clymer – Art Director, Animator, Music
Caitlin Condon – Copywriter
Alexandra Brusovanik – Copywriter
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