Lego • Experiential — Brad Clymer / Creative Director

Lego Song Builder

An in-store experience that teaches musical concepts while playing with Legos. The Song Builder app allows users to assign musical instruments to specific Lego colors (you can even record your own sounds). Next, users choose a song and an overhead projector lights up the pegs where Legos should be placed. Hit play, and the song plays. Now, it's time to have some fun! Move Legos around to change the pitch, change the color to swap instruments. The possibilities are endless, the fun infinite.

Users assign instruments to specific Lego colors

Start with a familiar song or improvise your own

Pegs light up to show where Legos should be placed for chosen song

Users simply place the Legos and hit play on the iPad

Change colors to change the instrumentation, move Legos up and down to change the melody. Experiment and have fun!

AWARDS

Gold Pencil – One Show

CREDITS

Brad Clymer – Art Director, Copywriter, Music